Scaling a website for an international market can be tricky, here are a few things I have learned from the journey.
I always recommend to my clients when launching an online store to focus on a nation-wide launch rather than trying to blow up the site straight away launching to an international market. This is because for most ecommerce websites besides drop-shipping stores mostly, the amount of work that is required launch an international store is significantly harder and riskier than a nationwide launch. Here are a few tips and things to make sure you get right when making the shift from selling in just one country to the entire world.
Location Detection & Currency Conversion
Shipping Fees & Taxes
One of the biggest turn offs for a potential customer once they have found a product they want and have proceeded to the checkout is seeing a huge fee tacked on for shipping. If you can, I would try to add the cost of shipping into the product price while staying competitive to avoid this shock to the customer. Have a look at larger competitors are doing in your industry to see what works for them. Spending the time to research different shipping companies and find the best contractor to ship your products internationally at an affordable cost.
Website speed is one of those crucial things that can take a lot of time to get right but is defiantly worth the expense even if you need to get an expert to optimise your site. One thing is making a website load quickly in a single country, it is another for a website to load quickly all over the world without spending hundreds of dollars of multiple servers and a complicated load balancing setup. Using a free CDN such as Cloudflare should be enough for most low traffic sites. Personally I combine this with Site ground hosting based in Singapore so that I have a server location close enough to all major countries.